SEO Principles to Focus on in 2013, from Ottawa: Don’t Get Lost in the Noise!

In my Ottawa SEO & SEM company, providing services for clients and connecting with colleagues, I often hear some version of the following question: What are the best practices for effective Search Engine Optimization in today’s rapidly changing world of search that will help me grow my business online, and not be completely wiped out by the next Google algorithm update?

What are the Principles of Search for 2013 and Why are They Important?
As the special mix of elements for successful search engine optimization, or SEO, and search engine marketing, or SEM, continue to evolve in 2013, it can sometimes be difficult to know what techniques should be used for both short-term gain and long-term sustainability. It’s easy to get confused […]