Conversion Tracking is Essential for Effective SEO & SEM in 2016

From my post here in our picturesque Canadian national capital, Ottawa, Ontario, which has an abundance of interesting perspectives, even in the late winter and early spring, SEO and SEM continue to be among the very best online channels for generating significant sums of revenue and increasing business from the web in 2016. Many of the components of search engine optimization, search engine marketing and various forms of PPC advertising seem to be changing at lightning speed as titans such as Google, Yahoo, Bing, Facebook and Twitter battle fiercely for online attention and ad revenues… and a stake in the enormous business of our new digital economy.
In 2015, Google (a.k.a Alphabet) was the market leader (Statista) bringing in more than […]

Synergies in SEO & SEM for Better Search Engine Optimization and Digital Marketing Results!

Samurai Marketing, in Ottawa, provides sustainable SEO & effective SEM synergies leveraging social media and emerging digital marketing channels! Have you’re search engine optimization and marketing efforts frozen over with inactivity in the dead of winter? Maybe it’s time to grab a warm mug of your favourite java and consider a different approach?

In our nation’s capital, we embrace the bitter cold by celebrating Winterlude. At Samurai Marketing, we embrace shifts in the evolving SEO (the process of acquiring organic web traffic in popular search engines) and SEM (purchasing search traffic through pay-per-click ad auctions like Google Adwords) search-scape by staying abreast of the important developments by Google and the other major players, to keep our clients informed and not left […]

SEO Principles to Focus on in 2013, from Ottawa: Don’t Get Lost in the Noise!

In my Ottawa SEO & SEM company, providing services for clients and connecting with colleagues, I often hear some version of the following question: What are the best practices for effective Search Engine Optimization in today’s rapidly changing world of search that will help me grow my business online, and not be completely wiped out by the next Google algorithm update?

What are the Principles of Search for 2013 and Why are They Important?
As the special mix of elements for successful search engine optimization, or SEO, and search engine marketing, or SEM, continue to evolve in 2013, it can sometimes be difficult to know what techniques should be used for both short-term gain and long-term sustainability. It’s easy to get confused […]

Search Engine Optimization Basics that will make your site shine in 2013… & beyond!

Does your site have what it takes to shine in Cyberspace?
What is Search Engine Optimization?

Search Engine Optimization, or SEO, is important whether you’re a small business owner in Ottawa, or in charge of a large corporate website in Toronto. SEO is the process of optimizing your webpages, and your website as whole, to be highly searchable by your target market in order to attract web traffic that is relevant to your offering, ultimately resulting in more customers for your business. SEO is what makes your site stand out in the ever-expanding universe of cyberspace.

If you have a solid SEO program in place for your site, potential customers will proactively find your webpages, using keywords of their choice, on the search […]

The 2012 Quality Evolution of SEO & SEM, Internet & Online Marketing from Ottawa

Google Carved Out the SEO & SEM Search-Scape with a Laser Focus on Quality
As 2012 winds down and the mercury drops in our nation’s capital, Ottawa, the world of SEO and internet marketing continues to evolve across the far reaches of cyberspace. This year, the major search engines continued to tighten up on quality control, and social media platforms figured out how to make money through online marketing and advertising.
We Canadians love our Tim Horton’s coffee, our NHL hockey, except when Gary Bettman locks out the best players on the planet and goes on vacation, and of course, our Internet; in fact, 88% of us here in Ottawa, 16 years or older use the Internet for personal use 2010 Internet […]