Search Engine Optimization Basics that will make your site shine in 2013… & beyond!

Does your site have what it takes to shine in Cyberspace?
What is Search Engine Optimization?

Search Engine Optimization, or SEO, is important whether you’re a small business owner in Ottawa, or in charge of a large corporate website in Toronto. SEO is the process of optimizing your webpages, and your website as whole, to be highly searchable by your target market in order to attract web traffic that is relevant to your offering, ultimately resulting in more customers for your business. SEO is what makes your site stand out in the ever-expanding universe of cyberspace.

If you have a solid SEO program in place for your site, potential customers will proactively find your webpages, using keywords of their choice, on the search […]

The 2012 Quality Evolution of SEO & SEM, Internet & Online Marketing from Ottawa

Google Carved Out the SEO & SEM Search-Scape with a Laser Focus on Quality
As 2012 winds down and the mercury drops in our nation’s capital, Ottawa, the world of SEO and internet marketing continues to evolve across the far reaches of cyberspace. This year, the major search engines continued to tighten up on quality control, and social media platforms figured out how to make money through online marketing and advertising.
We Canadians love our Tim Horton’s coffee, our NHL hockey, except when Gary Bettman locks out the best players on the planet and goes on vacation, and of course, our Internet; in fact, 88% of us here in Ottawa, 16 years or older use the Internet for personal use 2010 Internet […]

The Key to SEO: Using Meta Tags & Keywords to Improve Your Rankings!

The Anatomy of a Search Engine Result (Web Search Index Card)
In my meetings around Ottawa this fall, providing SEO Services to various companies, many clients, prospects, and web colleagues all seem to be asking me the same questions:

What is the information that comes up in a Google search?
Where does Google get this stuff?
What does this mean for my site?

What is a Search Engine Result?
The Search Engine Result is like an index card for your webpage in the library of the world wide web. The key to improve Search Engine Rankings and Optimization on Google or Bing-Yahoo is having this index card filled out with the proper SEO Meta Tags, using good Keywords, for each page on your site. Quite simply, if […]

Strategies for Creating & Writing High Quality Content for the Web with SEO Optimization Tips

When it comes to the web, you have likely heard the phrase, “Content is King.” More than ever these days, high quality web content is rewarded by search engines with high rankings in search results, and is more likely to be virally promoted in social media. This makes sense, as most of us don’t want to waste our time sifting through and reading reams of poor-quality or mediocre web pages to find the gems we’re looking for. So what exactly is great content for the web, and how do we create it?
Great Web Content is… well written, interesting information about a trending or popular subject that captures the attention of your target market (the folks you want your message to reach), […]