The Key to SEO: Using Meta Tags & Keywords to Improve Your Rankings!

The Anatomy of a Search Engine Result (Web Search Index Card)
In my meetings around Ottawa this fall, providing SEO Services to various companies, many clients, prospects, and web colleagues all seem to be asking me the same questions:

What is the information that comes up in a Google search?
Where does Google get this stuff?
What does this mean for my site?

What is a Search Engine Result?
The Search Engine Result is like an index card for your webpage in the library of the world wide web. The key to improve Search Engine RankingsĀ and Optimization on Google or Bing-Yahoo is having this index card filled out with the proper SEO Meta Tags, using good Keywords, for each page on your site. Quite simply, if […]