The Key to SEO: Using Meta Tags & Keywords to Improve Your Rankings!

October 18th, 2012  ()  Search Engine Results, SEO Tips › James Taylor › 2 Comments

The Anatomy of a Search Engine Result (Web Search Index Card)
In my meetings around Ottawa this fall, providing SEO Services to various companies, many clients, prospects, and web colleagues all seem to be asking me the same questions:

What is the information that comes up in a Google search?
Where does Google get this stuff?
What does this mean for my site?

What is a Search Engine Result?
The Search Engine Result is like an index card for your webpage in the library of the world wide web. The key to improve Search Engine Rankings and Optimization on Google or Bing-Yahoo is having this index card filled out with the proper SEO Meta Tags, using good Keywords, for each page on your site. Quite simply, if […]

Effective SEO Keyword Research and… Better Search Engine Rankings, 5 Steps

March 28th, 2012  ()  Keyword List › James Taylor › 6 Comments

One of the best feelings working as an SEO expert, with my clients, large or small, in Ottawa or across the continent, is seeing a site rise to a reasonable position in the google search engine rankings, to eventually achieve a first page result. Even better when it’s a keyword that is highly relevant to the content on the site, and appetizing to the target market in terms of search volume. Achieving such targeted rankings, using ethical but competitive methods, propels search engine optimization that is both sustainable and truly organic. This keyword research can also be used as a cornerstone for a solid search engine marketing (SEM) foundation. The most interesting part is: the weapons to do this are […]