Welcome to Samurai Marketing Expert SEO, PPC and Digital Marketing Consultants Ottawa
Based in Ottawa, Ontario, Canada, Samurai Marketing provides experienced Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and digital marketing consulting and management services for select local, Canadian and international clients.
We’ll help you attract highly targeted traffic (organic and paid) to your website from major search engines such as Google, YouTube, Bing, Yahoo, DuckDuckGo and more. We’ll also help get your content on the radar for AI generated search results, using Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), two of the hottest emerging channels for Search Engine Results Pages (SERPs). We’ll also work with you and your team to help you develop messaging that converts prospects into customers.
This site explores the essential components of successful SEO and PPC (aka SEM: Search Engine Marketing) strategies and tactics against the backdrop of a highly dynamic and evolving search landscape. We outline how these elements can be used to attract quality traffic to your site and grow your business using effective digital marketing techniques—inspired by Bushido, the ancient code of Samurai Warriors—fighting to win new business, above board and with honour.
Exceptional Times, Exceptional Opportunities in Digital Marketing
We’re living in an amazing time. Since Tim Berners-Lee released the World Wide Web to the public in 1989, we’ve discovered astounding ways to organize and store the collective knowledge of our entire planet. The amount of information online is colossal, and growing exponentially:
- There are nearly 1.2 billion websites on the web, with roughly 250,000 added every day
- The most widely used search engine is Google, with about 16.4 billion searches every day
It can be hard to find precisely what you’re searching for on the web, and even harder to be found by someone looking for what you have to offer. If you spend little or no effort or resources on the search aspect of your site, your chances of being found are very low, especially if your competitors are investing substantially in search.
The good news is: By following simple and ethical best practices for SEO and PPC advertising, coupled with a little creative spice and tapping into social media and other digital marketing channels, you can make your website shine like a beacon on the ocean of information we now have at our fingertips.
What is Effective SEO?
Effective SEO isn’t primarily about ranking number one on Google search results—or even on the first page—for keywords loosely associated with your business. It’s about ranking reasonably well for the most important search terms, backed by thorough keyword research, that your target market will use to find your site, and ultimately inquire about your offerings, sign up for your newsletter, share your content and more.
These search terms might not be the most popular ones associated with your business, especially if you have many competitors or if there is a relatively large volume of webpages indexed for these terms. Instead, they will likely include more long-tail, or niche, search terms that are not only easier to rank for, but can attract searchers who are further along your conversion funnel. This is one of many areas where SEO strategy and experience come into play, starting with a solid foundation.
Visitors Want Valuable Content
The foundation of effective SEO and PPC advertising is to offer immediate value to prospects visiting your site. This requires the ongoing creation of quality content, optimized for search, that provides insights, tips, explanations and high-value information that will clearly and directly help visitors satisfy the needs that triggered their search. High quality, focused content will more likely be shared out on the web, in turn creating valuable backlinks to your site so that more visitors will arrive through various digital channels and further increase your search rankings and targeted traffic.
A focus on quality content, with your primary audiences in mind and fully optimized for search, is even more important with the rise of AI generated search results, like Google’s AI Overviews. AI results draw upon diverse, trusted sources to synthesize key information that gives users instant answers they can generally trust. By continuously producing quality, search-optimized content, your home page and webpages stand a greater chance of being cited in AI generated results, which serious searchers are likely to explore for more information on what your business has to offer.
Solid SEO Anchored by Quality Content Influences PPC
Search-friendly web content also makes PPC advertising more effective by increasing the quality score attributed to your landing pages, lowering your cost per click. When prospects click on well-structured and relevant Google Search Ads that take them to landing pages which immediately satisfy their search requirements, they are more likely to convert to your desired business outcomes. This further enhances their experience with Google Search and gives Google more incentive to display your ads to similar prospects.
Increasing click-through-rates and conversion rates for traffic coming in through Google Ads, and other digital ad channels like LinkedIn Ads, is fundamental to ongoing PPC ad optimization. PPC ads can act as an accelerant to great content optimized for search, creating synergies between the main channels attracting search traffic to your site… and this can be very good for generating new business.
The Samurai Marketing Consult—Are You Ready for What Comes Next?
Samurai Marketing helps small and medium-sized companies apply cutting-edge SEO methods and PPC advertising to grow their business.
In our Consult, we’ll review your site and discuss how you may be able to get more—and more qualified—traffic to your site from the major search engines. We’ll also offer insights into optimizing your content for AI-generated search results, using Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
Chances are, you’ll at least walk away with some ideas about what to do next… or you may want to explore ways that Samurai Marketing can actively assist your organization to increase quality traffic to your website and help grow your business.
To request a Consult, fill in the form on our consult page, including a few details about your website and business goals. Where are you at, and where would you like to go? We look forward to engaging with you and we’ll follow-up shortly.
› SEO News, SEO Tips › James Taylor › Comments Off on Google’s RankBrain Offers SEO Opportunities for Savvy Site Owners ›
Our brave new digital world is rapidly growing in ever increasing strides, placing the vast library of human knowledge at our fingertips, or on voice command. When we want to know something, we simple Google it, ask Siri, or throw out a question to our social network on Facebook. Artificial Intelligence and Machine Learning are now powering many of these digital interactions, from Google Search to the Facebook Newsfeed… and this is just the beginning.
Thought Leadership Forum I attended at Google Canada Headquarters in Toronto 2015
Machine Learning Which Seems Almost Human… Her
The 2013 drama/romance Her starring Joaquin Phoenix, as Theodore, a sensitive writer recovering from the heartbreak of divorce, introduces us to an advanced, highly intelligent operating system, “Samantha,” characterized […]
Tags: google rankbrain, internet marketing ottawa, ottawa seo, search engine optimization ottawa, search engine ranking, seo ottawa, seo strategy, social media marketing
› Search Engine Results, SEO Tips › James Taylor › Comments Off on Conversion Tracking is Essential for Effective SEO & SEM ›
From my post here in our picturesque Canadian national capital, Ottawa, Ontario, which has an abundance of interesting perspectives, even in the late winter and early spring, SEO and SEM continue to be among the very best online channels for generating significant sums of revenue and increasing business from the web in 2016. Many of the components of search engine optimization, search engine marketing and various forms of PPC advertising seem to be changing at lightning speed as titans such as Google, Yahoo, Bing, Facebook and Twitter battle fiercely for online attention and ad revenues… and a stake in the enormous business of our new digital economy.
In 2015, Google (a.k.a Alphabet) was the market leader (Statista) bringing in more than […]
Tags: conversion optimization, conversion tracking, digital marketing ottawa, ppc ottawa, search engine marketing ottawa, search engine optimization ottawa, sem ottawa, seo consultant, seo ottawa, seo services ottawa
› Search Engine Results, SEO Tips › James Taylor › Comments Off on Synergies in SEO & SEM for Better Search Engine Optimization and Digital Marketing Results! ›
Samurai Marketing, in Ottawa, provides sustainable SEO & effective SEM synergies leveraging social media and emerging digital marketing channels! Have you’re search engine optimization and marketing efforts frozen over with inactivity in the dead of winter? Maybe it’s time to grab a warm mug of your favourite java and consider a different approach?
In our nation’s capital, we embrace the bitter cold by celebrating Winterlude. At Samurai Marketing, we embrace shifts in the evolving SEO (the process of acquiring organic web traffic in popular search engines) and SEM (purchasing search traffic through pay-per-click ad auctions like Google Adwords) search-scape by staying abreast of the important developments by Google and the other major players, to keep our clients informed and not left […]
Tags: digital marketing ottawa, marketing ottawa, ottawa online marketing, ottawa sem, ottawa seo, ppc ottawa, search engine marketing ottawa, search engine optimization ottawa, sem ottawa, seo ottawa, seo samurai, social media marketing ottawa
› SEO Tips › James Taylor › Comments Off on SEO Principles to Focus on: Don’t Get Lost in the Noise Ottawa! ›
In my Ottawa SEO & SEM company, providing services for clients and connecting with colleagues, I often hear some version of the following question: What are the best practices for effective Search Engine Optimization in today’s rapidly changing world of search that will help me grow my business online, and not be completely wiped out by the next Google algorithm update?
What are the Principles of Search for 2013 and Why are They Important?
As the special mix of elements for successful search engine optimization, or SEO, and search engine marketing, or SEM, continue to evolve in 2013, it can sometimes be difficult to know what techniques should be used for both short-term gain and long-term sustainability. It’s easy to get confused […]
Tags: google penguin update, ottawa search engine optimization, ottawa seo, ottawa seo company, ottawa seo services, search engine marketing ottawa, search engine optimization ottawa, sem ottawa, seo basics, seo ottawa, seo services ottawa
› SEO Tips › James Taylor › Comments Off on Search Engine Optimization Basics that will make your site shine! ›
Does your site have what it takes to shine in Cyberspace?
What is Search Engine Optimization?
Search Engine Optimization, or SEO, is important whether you’re a small business owner in Ottawa, or in charge of a large corporate website in Toronto. SEO is the process of optimizing your webpages, and your website as whole, to be highly searchable by your target market in order to attract web traffic that is relevant to your offering, ultimately resulting in more customers for your business. SEO is what makes your site stand out in the ever-expanding universe of cyberspace.
If you have a solid SEO program in place for your site, potential customers will proactively find your webpages, using keywords of their choice, on the search […]
Tags: ottawa search engine optimization, ottawa seo, ottawa seo company, ottawa seo services, search engine marketing ottawa, search engine optimization ottawa, sem ottawa, seo basics, seo company ottawa, seo ottawa, seo services ottawa
› SEO News, SEO Tips › James Taylor › Comments Off on The Quality Evolution of SEO & SEM, Internet & Online Marketing from Ottawa ›
Google Carved Out the SEO & SEM Search-Scape with a Laser Focus on Quality
As 2012 winds down and the mercury drops in our nation’s capital, Ottawa, the world of SEO and internet marketing continues to evolve across the far reaches of cyberspace. This year, the major search engines continued to tighten up on quality control, and social media platforms figured out how to make money through online marketing and advertising.
We Canadians love our Tim Horton’s coffee, our NHL hockey, except when Gary Bettman locks out the best players on the planet and goes on vacation, and of course, our Internet; in fact, 88% of us here in Ottawa, 16 years or older use the Internet for personal use 2010 Internet […]
Tags: black hat seo, disavow links, google panda update, google penguin update, internet marketing ottawa, negative seo, online marketing ottawa, ottawa seo, ottawa seo company, search engine marketing ottawa, sem ottawa, seo company ottawa, seo ottawa
› Search Engine Results, SEO Tips › James Taylor › 2 comments ›
The Anatomy of a Search Engine Result (Web Search Index Card)
In my meetings around Ottawa this fall, providing SEO Services to various companies, many clients, prospects, and web colleagues all seem to be asking me the same questions:
What is the information that comes up in a Google search?
Where does Google get this stuff?
What does this mean for my site?
What is a Search Engine Result?
The Search Engine Result is like an index card for your webpage in the library of the world wide web. The key to improve Search Engine Rankings and Optimization on Google or Bing-Yahoo is having this index card filled out with the proper SEO Meta Tags, using good Keywords, for each page on your site. Quite simply, if […]
Tags: improve search engine rankings, meta keywords, ottawa search engine optimization, ottawa seo, ottawa seo company, ottawa seo services, search engine optimization ottawa, seo company ottawa, seo meta tags, seo ottawa, seo services ottawa
› Keyword List, SEO Tips › James Taylor › 1 comment ›
When it comes to the web, you have likely heard the phrase, “Content is King.” More than ever these days, high quality web content is rewarded by search engines with high rankings in search results, and is more likely to be virally promoted in social media. This makes sense, as most of us don’t want to waste our time sifting through and reading reams of poor-quality or mediocre web pages to find the gems we’re looking for. So what exactly is great content for the web, and how do we create it?
Great Web Content is… well written, interesting information about a trending or popular subject that captures the attention of your target market (the folks you want your message to reach), […]
Tags: content is king, seo company ottawa, seo content writing, seo copywriting, seo keyword research, seo optimization tips, seo services ottawa, seo strategies, seo tips, web content writing, writing for the web
› SEO Tips › James Taylor › Comments Off on Google Penguin & Panda Algorithm Updates Bring SEO into the Light ›
In the past few weeks and months, Google has made fundamental changes to how its algorithms rank webpages for search, creating both hope and discord in the SEO industry. I hear tales of websites tanking on their rankings and dropping significant web traffic because they have an abundance of poor quality backlinks (links from other sites pointing to their site) which they may have paid for or exchanged for over time. Equally, I’m seeing sites rise up in the rankings, based on good content and well-chosen keywords (relevant search terms people are likely to use to find a site).
We are in the midst of change on the internet search frontier.
The Google Penguin Update, released on April 24, 2012, lowered the […]
Tags: black hat seo, google algorithm, google algorithm update, google panda, google panda seo, google panda update, google penguin, google penguin update, panda update, seo google, white hat seo
› Keyword List › James Taylor › 6 comments ›
One of the best feelings working as an SEO expert, with my clients, large or small, in Ottawa or across the continent, is seeing a site rise to a reasonable position in the google search engine rankings, to eventually achieve a first page result. Even better when it’s a keyword that is highly relevant to the content on the site, and appetizing to the target market in terms of search volume. Achieving such targeted rankings, using ethical but competitive methods, propels search engine optimization that is both sustainable and truly organic. This keyword research can also be used as a cornerstone for a solid search engine marketing (SEM) foundation. The most interesting part is: the weapons to do this are […]
Tags: keyword density, keyword research, meta keywords, ottawa seo, ottawa seo blog, search engine ranking, search engine rankings, seo blog ottawa, seo keyword research, seo ottawa
