Strategies for Creating & Writing High Quality Content for the Web with SEO Optimization Tips

July 31st, 2012  ()  Keyword List, SEO Tips › James Taylor › 1 Comment

When it comes to the web, you have likely heard the phrase, “Content is King.” More than ever these days, high quality web content is rewarded by search engines with high rankings in search results, and is more likely to be virally promoted in social media. This makes sense, as most of us don’t want to waste our time sifting through and reading reams of poor-quality or mediocre web pages to find the gems we’re looking for. So what exactly is great content for the web, and how do we create it?
Great Web Content is… well written, interesting information about a trending or popular subject that captures the attention of your target market (the folks you want your message to reach), […]

SEO Basics: What makes a good Keyword List for SEM & SEO Copywriting?

February 22nd, 2012  ()  Keyword List › James Taylor › 18 Comments

Keywords (a.k.a. search terms) are the words and phrases that people use to proactively find what they are looking for in search engines such as Google, Yahoo or Bing. The choice of keywords that prospects use to find what they are seeking on the web is a critical factor in determining what sites are going to be served up in the Search Engine Results Pages (SERPs).

Definition of a Keyword:

A word that serves as a key to a code or cipher.
A significant or descriptive word.
A word used as a reference point for finding other words or information.
Any significant word or phrase, esp. a word used to describe the contents of a document.

Many of the top-ranking webpages, for any search query, rank […]