Strategies for Creating & Writing High Quality Content for the Web with SEO Optimization Tips

When it comes to the web, you have likely heard the phrase, “Content is King.” More than ever these days, high quality web content is rewarded by search engines with high rankings in search results, and is more likely to be virally promoted in social media. This makes sense, as most of us don’t want to waste our time sifting through and reading reams of poor-quality or mediocre web pages to find the gems we’re looking for. So what exactly is great content for the web, and how do we create it?
Great Web Content is… well written, interesting information about a trending or popular subject that captures the attention of your target market (the folks you want your message to reach), […]

Effective SEO Keyword Research and… Better Search Engine Rankings, 5 Steps

One of the best feelings working as an SEO expert, with my clients, large or small, in Ottawa or across the continent, is seeing a site rise to a reasonable position in the google search engine rankings, to eventually achieve a first page result. Even better when it’s a keyword that is highly relevant to the content on the site, and appetizing to the target market in terms of search volume. Achieving such targeted rankings, using ethical but competitive methods, propels search engine optimization that is both sustainable and truly organic. This keyword research can also be used as a cornerstone for a solid search engine marketing (SEM) foundation. The most interesting part is: the weapons to do this are […]