Google’s RankBrain Offers SEO Opportunities for Savvy Site Owners

Our brave new digital world is rapidly growing in ever increasing strides, placing the vast library of human knowledge at our fingertips, or on voice command. When we want to know something, we simple Google it, ask Siri, or throw out a question to our social network on Facebook. Artificial Intelligence and Machine Learning are now powering many of these digital interactions, from Google Search to the Facebook Newsfeed… and this is just the beginning.
Thought Leadership Forum I attended at Google Canada Headquarters in Toronto 2015
Machine Learning Which Seems Almost Human… Her
The 2013 drama/romance Her starring Joaquin Phoenix, as Theodore, a sensitive writer recovering from the heartbreak of divorce, introduces us to an advanced, highly intelligent operating system, “Samantha,” characterized […]

Effective SEO Keyword Research and… Better Search Engine Rankings, 5 Steps

One of the best feelings working as an SEO expert, with my clients, large or small, in Ottawa or across the continent, is seeing a site rise to a reasonable position in the google search engine rankings, to eventually achieve a first page result. Even better when it’s a keyword that is highly relevant to the content on the site, and appetizing to the target market in terms of search volume. Achieving such targeted rankings, using ethical but competitive methods, propels search engine optimization that is both sustainable and truly organic. This keyword research can also be used as a cornerstone for a solid search engine marketing (SEM) foundation. The most interesting part is: the weapons to do this are […]