SEO Principles to Focus on in 2013, from Ottawa: Don’t Get Lost in the Noise!

In my Ottawa SEO & SEM company, providing services for clients and connecting with colleagues, I often hear some version of the following question: What are the best practices for effective Search Engine Optimization in today’s rapidly changing world of search that will help me grow my business online, and not be completely wiped out by the next Google algorithm update?

What are the Principles of Search for 2013 and Why are They Important?
As the special mix of elements for successful search engine optimization, or SEO, and search engine marketing, or SEM, continue to evolve in 2013, it can sometimes be difficult to know what techniques should be used for both short-term gain and long-term sustainability. It’s easy to get confused […]

The 2012 Quality Evolution of SEO & SEM, Internet & Online Marketing from Ottawa

Google Carved Out the SEO & SEM Search-Scape with a Laser Focus on Quality
As 2012 winds down and the mercury drops in our nation’s capital, Ottawa, the world of SEO and internet marketing continues to evolve across the far reaches of cyberspace. This year, the major search engines continued to tighten up on quality control, and social media platforms figured out how to make money through online marketing and advertising.
We Canadians love our Tim Horton’s coffee, our NHL hockey, except when Gary Bettman locks out the best players on the planet and goes on vacation, and of course, our Internet; in fact, 88% of us here in Ottawa, 16 years or older use the Internet for personal use 2010 Internet […]

Google Penguin & Panda Algorithm Updates Bring SEO into the Light

In the past few weeks and months, Google has made fundamental changes to how its algorithms rank webpages for search, creating both hope and discord in the SEO industry. I hear tales of websites tanking on their rankings and dropping significant web traffic because they have an abundance of poor quality backlinks (links from other sites pointing to their site) which they may have paid for or exchanged for over time. Equally, I’m seeing sites rise up in the rankings, based on good content and well-chosen keywords (relevant search terms people are likely to use to find a site).
We are in the midst of change on the internet search frontier.
The Google Penguin Update, released on April 24, 2012, lowered the […]