Welcome to Samurai Marketing: SEO & PPC Management Consulting Services Ottawa

We are at an amazing and historic time. In the last 25 years of our digital age, we’ve discovered astounding ways to organize and store the collective knowledge of our entire planet on the world wide web. The amount of information online is colossal, and growing exponentially:

1. There are nearly 2 billion websites currently on the web, with thousands added every day
2. The most widely used search engine is Google with about 6 billion searches per day

Sometimes it can be hard to find precisely what you are searching for on the web, and even harder to be found by someone looking for exactly what you have to offer. If you spend no time, effort or resources on the search aspect of your site, your chances of being found dramatically diminish, especially compared to any of your competitors who are working on this very important element.

The good news is: By following a set of simple and ethical best practices for search engine optimization and pay-per-click advertising, coupled with a little creative spice and tapping into social media and other digital marketing channels, virtually any website can shine like a beacon on the ocean of information we now have at our finger tips.

What is Effective SEO?

Effective SEO is not just about ranking number one, or even ranking on the first page of Google, for any keyword that might be loosely associated with your business. It’s about consciously ranking well for the important search terms, backed by keyword research, that your target market will use to find your site, and ultimately take you up on your offering.

The foundation of solid SEO work and effective PPC advertising is to offer immediate value to any prospects visiting your site. This value is conveyed through the ongoing creation of quality content, optimized for search, that speaks directly to your visitors, providing insights, tips and explanations that will clearly and directly help them satisfy the needs that initially triggered their search query. High quality, focused content will more likely be shared out on the net, in turn creating valuable backlinks to your site so that more visitors will arrive through various digital channels and further increase your search rankings and traffic to your site.

Solid SEO Backed by Quality Content Influences PPC

Solid web content that is search-friendly, can also boost PPC advertising efforts by increasing the quality score attributed to your landing pages, lowering your cost per click. When prospects click on well-structured and relevant Google Ads that take them to landing pages that provide immediate value and help them satisfy their search requirements, they are more likely to convert to desired business outcomes on your site, which further enhances their experience with Google Ads. Increasing the click-through-rates, and conversion rates of traffic coming in through Google Ads is fundamental for ongoing PPC optimization.

This site will explore the essential components of successful SEO and PPC strategies and tactics against the backdrop of a highly dynamic and evolving search landscape, and how these elements can be used to attract quality traffic to your site and actively grow your business using effective and competitive techniques, inspired by the way of the Samurai Warrior to fight and win with honour.