Google’s RankBrain Offers SEO Opportunities for Savvy Site Owners

Our brave new digital world is rapidly growing in ever increasing strides, placing the vast library of human knowledge at our fingertips, or on voice command. When we want to know something, we simple Google it, ask Siri, or throw out a question to our social network on Facebook. Artificial Intelligence and Machine Learning are now powering many of these digital interactions, from Google Search to the Facebook Newsfeed… and this is just the beginning.
Thought Leadership Forum I attended at Google Canada Headquarters in Toronto 2015
Machine Learning Which Seems Almost Human… Her
The 2013 drama/romance Her starring Joaquin Phoenix, as Theodore, a sensitive writer recovering from the heartbreak of divorce, introduces us to an advanced, highly intelligent operating system, “Samantha,” characterized […]

Conversion Tracking is Essential for Effective SEO & SEM in 2016

From my post here in our picturesque Canadian national capital, Ottawa, Ontario, which has an abundance of interesting perspectives, even in the late winter and early spring, SEO and SEM continue to be among the very best online channels for generating significant sums of revenue and increasing business from the web in 2016. Many of the components of search engine optimization, search engine marketing and various forms of PPC advertising seem to be changing at lightning speed as titans such as Google, Yahoo, Bing, Facebook and Twitter battle fiercely for online attention and ad revenues… and a stake in the enormous business of our new digital economy.
In 2015, Google (a.k.a Alphabet) was the market leader (Statista) bringing in more than […]

Synergies in SEO & SEM for Better Search Engine Optimization and Digital Marketing Results!

Samurai Marketing, in Ottawa, provides sustainable SEO & effective SEM synergies leveraging social media and emerging digital marketing channels! Have you’re search engine optimization and marketing efforts frozen over with inactivity in the dead of winter? Maybe it’s time to grab a warm mug of your favourite java and consider a different approach?

In our nation’s capital, we embrace the bitter cold by celebrating Winterlude. At Samurai Marketing, we embrace shifts in the evolving SEO (the process of acquiring organic web traffic in popular search engines) and SEM (purchasing search traffic through pay-per-click ad auctions like Google Adwords) search-scape by staying abreast of the important developments by Google and the other major players, to keep our clients informed and not left […]

SEO Principles to Focus on in 2013, from Ottawa: Don’t Get Lost in the Noise!

In my Ottawa SEO & SEM company, providing services for clients and connecting with colleagues, I often hear some version of the following question: What are the best practices for effective Search Engine Optimization in today’s rapidly changing world of search that will help me grow my business online, and not be completely wiped out by the next Google algorithm update?

What are the Principles of Search for 2013 and Why are They Important?
As the special mix of elements for successful search engine optimization, or SEO, and search engine marketing, or SEM, continue to evolve in 2013, it can sometimes be difficult to know what techniques should be used for both short-term gain and long-term sustainability. It’s easy to get confused […]

Search Engine Optimization Basics that will make your site shine in 2013… & beyond!

Does your site have what it takes to shine in Cyberspace?
What is Search Engine Optimization?

Search Engine Optimization, or SEO, is important whether you’re a small business owner in Ottawa, or in charge of a large corporate website in Toronto. SEO is the process of optimizing your webpages, and your website as whole, to be highly searchable by your target market in order to attract web traffic that is relevant to your offering, ultimately resulting in more customers for your business. SEO is what makes your site stand out in the ever-expanding universe of cyberspace.

If you have a solid SEO program in place for your site, potential customers will proactively find your webpages, using keywords of their choice, on the search […]

The 2012 Quality Evolution of SEO & SEM, Internet & Online Marketing from Ottawa

Google Carved Out the SEO & SEM Search-Scape with a Laser Focus on Quality
As 2012 winds down and the mercury drops in our nation’s capital, Ottawa, the world of SEO and internet marketing continues to evolve across the far reaches of cyberspace. This year, the major search engines continued to tighten up on quality control, and social media platforms figured out how to make money through online marketing and advertising.
We Canadians love our Tim Horton’s coffee, our NHL hockey, except when Gary Bettman locks out the best players on the planet and goes on vacation, and of course, our Internet; in fact, 88% of us here in Ottawa, 16 years or older use the Internet for personal use 2010 Internet […]

The Key to SEO: Using Meta Tags & Keywords to Improve Your Rankings!

The Anatomy of a Search Engine Result (Web Search Index Card)
In my meetings around Ottawa this fall, providing SEO Services to various companies, many clients, prospects, and web colleagues all seem to be asking me the same questions:

What is the information that comes up in a Google search?
Where does Google get this stuff?
What does this mean for my site?

What is a Search Engine Result?
The Search Engine Result is like an index card for your webpage in the library of the world wide web. The key to improve Search Engine Rankings and Optimization on Google or Bing-Yahoo is having this index card filled out with the proper SEO Meta Tags, using good Keywords, for each page on your site. Quite simply, if […]

Effective SEO Keyword Research and… Better Search Engine Rankings, 5 Steps

One of the best feelings working as an SEO expert, with my clients, large or small, in Ottawa or across the continent, is seeing a site rise to a reasonable position in the google search engine rankings, to eventually achieve a first page result. Even better when it’s a keyword that is highly relevant to the content on the site, and appetizing to the target market in terms of search volume. Achieving such targeted rankings, using ethical but competitive methods, propels search engine optimization that is both sustainable and truly organic. This keyword research can also be used as a cornerstone for a solid search engine marketing (SEM) foundation. The most interesting part is: the weapons to do this are […]

SEO Basics: What makes a good Keyword List for SEM & SEO Copywriting?

Keywords (a.k.a. search terms) are the words and phrases that people use to proactively find what they are looking for in search engines such as Google, Yahoo or Bing. The choice of keywords that prospects use to find what they are seeking on the web is a critical factor in determining what sites are going to be served up in the Search Engine Results Pages (SERPs).

Definition of a Keyword:

A word that serves as a key to a code or cipher.
A significant or descriptive word.
A word used as a reference point for finding other words or information.
Any significant word or phrase, esp. a word used to describe the contents of a document.

Many of the top-ranking webpages, for any search query, rank […]